• Osmay Gonzalez

Creating a Google Ads Account

Execution Time: 10-20 minutes

Goal: To create a Google Ads account that is ready to start running your first campaign.

Ideal Outcome: You have access to your campaign dashboard and all the tools Google Ads has to offer.

Prerequisites or requirements: None.

Why this is important: With over 3.5 billion searches per day and over 2 million websites on the Display Network, Google Ads is one of the most powerful channels to advertise to your audience.

Where this is done: In Google Ads.

When this is done: When you need to create a new account.

Who does this: The person responsible for paid advertising.


Create a Google Ads Account

  1. Go to

  2. Click on the blue, “Start Now” button:

  3. [Optional] If you already have other Google Ad accounts under the email address you’re currently logged in with, you will need to click “New Google Ads Account”

  4. At this point, you will be presented with the default “guided setup” in which Google will try to get you to launch an ad from scratch. We recommend skipping the guided setup because it will allow you to use other tools (e.g. Keyword Planner) to plan your campaigns.

  5. To skip the guided setup, scroll down and click on the link titled “Switch to Expert Mode”

  6. Next, click on “Create an account without a campaign”

  7. Fill in your details and press “Save and continue”

  8. Note: Be sure to select the currency you want to be billed in for this Google Ads account since this can not be changed later.

  9. That’s it! You should now be in your account dashboard:

  10. Note: By skipping the guided setup you didn’t set up any payment method yet. You will need to do so before your campaigns start running.

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